All right, so in the first post
it was clear that elites supported the USATF Colorado championship races. For guys that have sponsor obligations to fulfill and are chasing sponsors, saying that you won the USATF Colorado State Championship carries more weight than saying you won the Evergreen 10K or the Boulder Marathon. To really make it worthwhile for both USATF and the races though, they need more than just elites. In a Facebook comment, Denver's Dan Edstrom, a 2:40 marathoner, indicated that he was not a USATF member, and didn't know why he should be. Dan competed in one of the USATF Colorado Grand Prix races this year, the Stadium Stampede 5K, where he placed 13th. That's a solid place in a competitive race, but he was almost two minutes out of the money. What if, as Mike Sharkey indicated in the comments to the first post,
money instead went 10-deep? Then Dan would have a legitimate shot at collecting some money, and would have an incentive to purchase a USATF Colorado membership for $30. He won his age group, so what if, as Tyler McCandless suggested
, Dan got a USATF Age Group State Champion trophy? I believe USATF did give out age group medals this year, but most will agree that medals aren't much of an incentive.